The story of the beans - 50 of the most beautiful, plucked from the world’s finest crops, and sent on an extraordinary journey to make it to the espresso machine. The story of the cup itself - So sublimely designed, it has inspired works by legions of legendary artists. The story of a family that reinvented what coffee could be in 1933 and hasn’t stopped pursuing perfection since. Every cup contains decades of wisdom and thousands of decisions carefully considered by the most passionate, insightful coffee connoisseurs on earth. Complicated…? Only for us. But for you, it’s as simple as this: Sip. Savor. Be inspired